Digital Strategy & AI Executive
For the last decade, I've been in the tech weeds with teams at JFrog, Okta, and DocuSign, figuring out how to translate strategy to launch. Now with AI, you can build almost anything, but I'm here to help you figure out what's worth shipping.
Each role taught me something different. Here's the path that got me here.
Senior Director, Web Strategy
April 2024 – Present
Senior Manager, Digital Strategy
June 2022 – April 2024
Senior Manager, Marketing Websites
November 2019 – May 2022
Manager, Web
March 2018 – October 2019
Co-Founder & Web Product Manager
Prior to 2018
I started my career as a Mechanical Engineer, which isn't the most obvious path into marketing and digital strategy. Engineering taught me how to think and how to get from a messy problem to something real. Now I'm drawn to the fast-paced world of digital and AI, where products ship in minutes, not years. And I've never looked back.
Over the past decade I've worked at enterprise-level tech companies like JFrog, Okta, and DocuSign, sitting between engineering, product, and strategy, doing the kind of digital work that has to hold up technically and still drive pipeline for the business. The part that keeps drawing me toward these transformations is the hard part: building teams where everyone can come together to deliver something people will love. We also happened to increase pipeline by 150% while we did it. That's the best part.
I started integrating AI into web strategy before most teams were thinking about it. Not because I predicted the future — I just kept following the data.
I’m a firm believer that good strategy starts with good data. I measure what matters and let the numbers guide the decisions.
I’ve built global teams of 15+ across engineering, design, content, and analytics. The best work happens when people feel heard.
I write about what I'm learning, what's changing in our industry, and the occasional hard-won lesson.
If you've been working in web for any length of time, you know the cycle — massive redesign, brief honeymoon, then quiet rot until the next RFP. What we need isn't another digital monument. It's a reusable foundation you can adapt or replace without starting from zero every time.
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In nearly every meeting I get the same question: why invest in large-scale CMSes when you can build a website yourself in seconds? It's a fair question. And to be honest? You probably shouldn't in most cases — but the real question isn't speed, it's scale.
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It may be ironic for someone who's built websites for longer than I'd like to admit online to say the web as we know it is changing. But I never got into web for the love of websites alone.
Read moreThink of this less as “talking to an expert” and more like reaching out to a friend who's been knee-deep in web strategy and AI long enough to have strong opinions — but not so long that she's forgotten what it's like to still be figuring things out. Whether you have a question, a half-baked idea, or just want a second opinion, I'd genuinely love to hear from you.